"We run on word of mouth."
You have clients and a reputation, and new business arrives when it feels like it. You need a path a stranger can walk without you standing at every step.
SOL-EF7-01 · Edition 01
THE_EF7 FUNNEL
Build, repair, and spin a seven-stage funnel that feeds itself.
A funnel is the path a stranger walks to become a client and then a source of new clients. This blueprint shows that path, the holes in it, and how to seal them with systems that keep running when you step away. Written for owners and operators of service companies doing $1M to $50M a year.
- 07Stages
- 21Leaks
- 06Phases
- 01 Awareness
- 02 Attract
- 03 Nurture
- 04 Convert
- 05 Retain
- 06 Ascend
- 07 Flywheel
Sheet 01 · The seven stages
Each stage has a job and a number that tells you whether it works.
| Stage | Job | Core metric |
|---|---|---|
| 01 AWARENESS | Put the right offer in front of the right strangers, every day | Reach · cost per lead |
| 02 ATTRACT | Turn attention into a known contact with a lead magnet | Opt-in rate |
| 03 NURTURE | Answer fast, follow up long, move interest toward a decision | Response time · booked rate |
| 04 CONVERT | Run a repeatable sales process that ends in a signature | Show rate · close rate |
| 05 RETAIN | Deliver the promised result fast and keep the client | Time-to-value · retention |
| 06 ASCEND | Offer the next right thing at the right moment | Revenue per client |
| 07 FLYWHEEL | Turn results into referrals, reviews, and searchable proof | Referral rate · review velocity |
Lead Generation covers Stages 01 and 02. Lead Nurture is Stage 03. Conversion is Stage 04. Fulfillment is Stage 05. Ascension spans Stages 06 and 07. Sibling blueprints: The Satellite Blueprint · LN9 Lead Nurture Engine · C5_GROWTH_ENGINE.
Sheet 02 · Three paths
Pick your path. The blueprint meets you there.
"Leads come in. Sales don't match."
You spend on marketing, the phone rings, and revenue still feels random. Somewhere between the first click and the fifth referral, money is falling out.
"I know what it needs. No time."
You can see the vortex and you would rather run the company than wire the machine. You want an engineering partner who designs, builds, and keeps it spinning.
Sheet 03 · Read it here
[ READ IT ONLINE ]The complete EF7 Funnel Blueprint.
Fifty-five pages. The model, the 21 leaks, the audit, the calculator, and the Six-Phase Machine Method.
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